Embrey Mill Town Center is about to get a spicy kick with the grand opening of Crimson Coward, a restaurant specializing in Nashville-inspired Hot Chicken sandwiches. I recently took my family to try the menu and interviewed Nabil Asad, the owner of the Crimson Coward franchise, to delve into the details of this new culinary venture.
Asad, with a rich history in the restaurant business, mentioned that while Crimson Coward is different from the Subway venture he opened in Aquia Town Center 30 years ago, the operation shares some similarities. He emphasized the commitment to freshness, with no on-site freezers, ensuring everything is made to order, just like Subway. Notably, the chicken is prepared in plain view of customers, breaking away from the conventional kitchen-behind-a-wall approach.