PRINCE WILLIAM COUNTY, Va. – Virginia welcomed more visitors and more tourism dollars in 2024 than ever before, generating a record $35.1 billion in spending, Governor Glenn Youngkin and the Virginia Tourism Corporation announced this week. That’s up 5.4% from $33.3 billion in 2023 and marked the first time overnight visitation surpassed pre-pandemic levels. More than one million additional overnight visitors came to the Commonwealth in 2024 — a total of 44.7 million people.
Statewide, travelers spent an average of $96 million per day, up from $91 million the year before. Tourism supported more than 229,000 jobs in 2024, nearly 5,000 more than in 2023, and generated $2.5 billion in state and local tax revenue. Officials say that amounts to $990 in annual savings for each Virginia household.