There is a newcomer on Caroline Street called Kilwins that features ice cream and chocolates. The sweet treats are not new to this area, but what is new is the presence of a chain brand store in an area that caters to the mom-and-pop venues.
Kilwins also has a store in Rehoboth Beach, which Fredericksburg resident Maureen Widick recognized because she had visited it the last time she was in Rehoboth. “We love Kilwins at the beach,” she said, but she is worried about the presence of a chain brand. She walks along Caroline Street just about every day and doesn’t want to lose that slight store familiarity, but at the same time realizes the rents charged here may not be affordable to small businesses. She even spoke with someone in the city hall about this.