A chain restaurant with a location at Stonebridge at Potomac Town Center is lampooning those who chose not to get a coronavirus vaccine.
According to a press release, Nando’s PERi-PERi, a South African chicken restaurant, today launched its “Don’t be an Anti-Apper” marketing campaign to skewer anti-vaxxers who don’t trust coronavirus vaccines from the restaurant.
According to the press release, the restaurant has a long history of speaking out on social issues like racial equality and diversity. A spokeswoman says the campaign is meant to be humorous and not divide people.
In 2017, the restaurant launched an ad campaign it says came on the heels of the election of President Donald Trump called “Everyone is Welcome.” The company distributed thousands of posters and installed large window signs in all Washington, D.C. area restaurants expressing support for immigrants, gays, and Muslims.
More in a press release:
Nando’s new “Anti-Apper” campaign pokes fun at science disbelievers, fake-news proponents, and other conspiracy theorists by stating that–like refusing to get the vaccine–not downloading Nando’s new app is illogical.
Nando’s “Anti-Apper” marketing campaign will include social media ads and posts, parody videos, and in-store signs and placards. Some sample ad copy:
“I ordered Nando’s directly from my phone once, but I realized no one has studied the side effects,” Rob says
“I don’t want the Nando’s app on my phone and sure as hell don’t want my phone implanted with 5G!” Lindsay says
“Could apps on a phone make a guy impotent?” Shana asks, as her boyfriend looks on
The ads conclude with: “Don’t be an Anti-Apper. Download the Nando’s app. It’s good for you.”
The first Nando’s restaurant opened in 1987 in Johannesburg, South Africa. Since then, the Nando’s flame has spread to 24 countries on five continents.
Nando’s Peri Peri sits at 15001 Potomac Town Place in Woodbridge, near Wegman’s grocery store.
