The first Smoothie King location opened at Merchant Plaza in Woodbridge on March 20 and is looking to provide a healthier alternative for meal replacements.
Smoothie King is a business that offers smoothies and athletic supplements in locations in the United States and abroad.
The new location is owned and operated by franchisee Richard Benjamin.
According to Benjamin, they opted for a soft opening, but they will be hosting a grand opening celebration on April 25, but business has been great thus far.
“We’ve actually hit the ground running – I don’t think we expected to have this type of volume this early, especially during a soft opening. We couldn’t be happier,” Benjamin said.
He was introduced to the Smoothie King brand back in college.
“I used to play football for the University of Maryland…and [my coach] asked me if I wanted to go [to
Smoothie King] with him after practice…and I had never even heard of [it]. I’ve loved it ever since,” Benjamin commented.
When deciding to move forward with opening a store, Benjamin stated that he wanted to work with Smoothie King because it provided a healthier alternative to other smoothie stores in the area.
“I really thought Smoothie King had a lot more nutritional value, and everything else. So I started looking into it, and I thought for myself, for my kids – we wanted a healthy alternative in the community,” said Benjamin.
Benjamin stated that each store typically employees 15 to 20 employees, and they are looking for individuals to join their team.
They also intend to partner with local organizations for fundraisers, and are currently working with the Woodbridge Little League teams.
“We’re active participants in the community…and we wanted to provide a healthy alternative because it’s good for our kids, it’s good for us and there’s something for everyone,” stated Benjamin.
