Did you travel Virginia’s interstate highways this weekend and notice a green gecko staring back at you? The Geico insurance company, known for its gecko advertising pitchman, has sponsored the state’s 43 rest areas. Signs with the reptile’s face have been placed along the roadside near the stops guiding them to rest stops, noting them as safe places to use your cell phones.
The sponsorship will help defray some of the operating costs associated with the rest stops, and it is the first time state rest stops in Virginia have been sponsored. It also comes after the 2010 reopening of many of the rest stops which had been closed during the previous year to save $9 million.