Amazon confirmed the closure in a statement, saying:
“Certain store locations work better than others, and after an assessment of our offering we’ve decided to close our Amazon Fresh store in Manassas. Customers in the area can continue to shop from a wide selection of grocery products at Amazon.com/grocery with same-day delivery options, or from our other Amazon Fresh and Whole Foods Market stores in the area. We remain committed to Amazon Fresh and our broader grocery strategy and will continue to refine our portfolio of stores as we learn which locations and features resonate most with customers.”
The Manassas location, which opened in June 2022, was part of Amazon’s expansion into the physical grocery store market, aiming to blend traditional shopping with its advanced technology, including “Just Walk Out” checkout-free shopping.
Employees and Customers Impacted
Amazon stated that all store employees are being supported through the transition, though specific details on job placements or severance packages were not disclosed.
Customers in the area still have options for in-person shopping at nearby locations, including:
- Amazon Fresh at 10360 Fairfax Blvd, Fairfax, VA
- Whole Foods Market at 4501 Market Commons Dr, Fairfax, VA
- Whole Foods Market at 11660 Plaza America Dr, Reston, VA
Additionally, Amazon continues to promote its online grocery services, emphasizing convenience and fast delivery as key components of its retail strategy.
While the company is closing some underperforming locations, it remains committed to growing its presence in the grocery market. Amazon has expressed optimism about the success of its redesigned Amazon Fresh stores and plans to open new Whole Foods Market locations selectively.
In the Washington, D.C. metro area, Amazon announced the upcoming opening of a new Amazon Fresh store in Silver Spring, Md., on March 27, 2025.
The closure of the Manassas store reflects Amazon’s broader effort to refine its physical store strategy as it balances brick-and-mortar grocery shopping with its dominant online grocery business. This closure follows a wave of reassessments across Amazon’s retail division, as the company determines which locations best align with consumer demand and its long-term business goals.
