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Local Spotlight: The affordable, local advertising solution that puts your business in the spotlight

We’re about to enter our 14th year of publishing local news for communities between Manassas and Fredericksburg.

As an entrepreneurial journalist who built Potomac Local from the ground up into one of our region’s most trusted news and community information sources, I’ve never stopped thinking about how to help small businesses grow their businesses and improve our communities.

In 2024, we’re launching the region’s best advertising and marketing membership solution, with multiple features and expansive reach, at a great annual price you can’t get anywhere else.

We call it Local Spotlight, and it’s got some fantastic benefits.

On our website

  • Local Spotlight members will have at least three responsive ads across our website, potomaclocalnews.com.
  • The responsive ads feature a photo, a company logo, a tagline to describe the business, and a click-through link to your website.

Get Social

We’ll share Local Spotlight members’ messages on our Facebook or X (formerly Twitter).

Out front in our newsletter 

  • We’ll publish your messages in our Publisher Newsletter, “The Publisher’s Post,” sent to 15,000+ local opt-in subscribers.

It’s about Trust

  • We’re extending the trust Potomac Local has built with its readers and our 500 members, who have an annual paid membership, to access 100% of our content to our Local Spotlight members.

Local Spotlight is live now on potomaclocalnews.com in the center and sidebar of the homepage. See examples here (Local Spotlight positions outlined in red).

It’s a breeze to set up your Local Spotlight

Using content from your existing website or social media takes only a minute to create a Local Spotlight ad to be seen year-round by more than 1.5 million website visitors.

Local Spotlight Pricing

  • $1,788 for 12 months
  • Non-profit Ad Match Grant $894 for 12 months with matching give from non-profit.
  • Reach 1.5 MILLION annual readers
  • Reach 15,000+ email newsletter subscribers
  • 18,000+ Facebook followers
  • 6,000 X (formerly Twitter) followers

JOIN TODAY, and let’s get started on this exciting journey of business growth!

Recent Stories

A judge has temporarily halted timbering near Courthouse Road, where a developer plans to build a large data center. The emergency injunction comes after neighbors raised alarms and Stafford County filed a legal complaint alleging zoning violations and broken land-use promises.

John Williams is the soundtrack of my childhood. So when the Kennedy Center invited my wife and me to Notes and Frames, a performance by the National Symphony Orchestra celebrating classic film scores, I jumped at the chance.

GMU graduate Emmanuel Nwokeabia wins $13,000 for his startup Viralbite, which connects food lovers with restaurants through performance-based influencer marketing.

Thousands of families have now confirmed whether their children will ride the bus next school year, as Stafford County Public Schools continues to implement its new transportation opt-in policy.

Go Ape, America’s leading aerial adventure park provider, is proud to unveil a revitalized experience across its iconic Zipline & Adventure Parks. This refresh goes beyond physical upgrades; it reflects a renewed mission to foster meaningful connections between people, nature, and self.

“Go Ape has always been about thrilling treetop adventures,” says Chrissy Very, Senior Director of Marketing. “Now, we’re redefining what it means to truly connect: through purpose-driven outdoor experiences that inspire courage, reflection, and joy.”

As access to public outdoor spaces becomes more limited, Go Ape steps in to bridge the gap with immersive, inclusive, and wellness-focused adventures for individuals, families, and groups.

Read More

Submit your own Community Post here.

Alt-rock legends Gin Blossoms are performing a FREE live show TONIGHT, Wednesday, June 11th at The Bullpen – and D.C., you’re invited.

Power to the Patients will be hosting Gin Blossoms for Special Performance at Congressional Baseball Game Pre-Party.

This unforgettable night under the summer sky features the band behind ‘90s classics like “Hey Jealousy,” “Found Out About You,” and “Follow You Down.” Expect a packed crowd, cold drinks, and killer energy.

Submit your own Community Post here.

Your Weight Matters National Convention

Hosted by the Obesity Action Coalition (OAC) since 2012, this highly-anticipated gathering is the nation’s leading gathering focused on empowering individuals with science-based education, support and practical tools for managing weight and improving health.

This unique Convention truly has something

Van Metre 5K Run

Participate in the 33rd Annual Van Metre 5K Run—a race that goes further than 3.1 miles, where every stride you take supports Children’s National Hospital. The Van Metre 5K Run donates 100% of proceeds to Children’s National Hospital and has

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