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Local Spotlight: The affordable, local advertising solution that puts your business in the spotlight

We’re about to enter our 14th year of publishing local news for communities between Manassas and Fredericksburg.

As an entrepreneurial journalist who built Potomac Local from the ground up into one of our region’s most trusted news and community information sources, I’ve never stopped thinking about how to help small businesses grow their businesses and improve our communities.

In 2024, we’re launching the region’s best advertising and marketing membership solution, with multiple features and expansive reach, at a great annual price you can’t get anywhere else.

We call it Local Spotlight, and it’s got some fantastic benefits.

On our website

  • Local Spotlight members will have at least three responsive ads across our website, potomaclocalnews.com.
  • The responsive ads feature a photo, a company logo, a tagline to describe the business, and a click-through link to your website.

Get Social

We’ll share Local Spotlight members’ messages on our Facebook or X (formerly Twitter).

Out front in our newsletter 

  • We’ll publish your messages in our Publisher Newsletter, “The Publisher’s Post,” sent to 15,000+ local opt-in subscribers.

It’s about Trust

  • We’re extending the trust Potomac Local has built with its readers and our 500 members, who have an annual paid membership, to access 100% of our content to our Local Spotlight members.

Local Spotlight is live now on potomaclocalnews.com in the center and sidebar of the homepage. See examples here (Local Spotlight positions outlined in red).

It’s a breeze to set up your Local Spotlight

Using content from your existing website or social media takes only a minute to create a Local Spotlight ad to be seen year-round by more than 1.5 million website visitors.

Local Spotlight Pricing

  • $1,788 for 12 months
  • Non-profit Ad Match Grant $894 for 12 months with matching give from non-profit.
  • Reach 1.5 MILLION annual readers
  • Reach 15,000+ email newsletter subscribers
  • 18,000+ Facebook followers
  • 6,000 X (formerly Twitter) followers

JOIN TODAY, and let’s get started on this exciting journey of business growth!

Recent Stories

Police are investigating after an 18-year-old man was fatally struck by a train early Wednesday morning near Manassas Drive.

Potomac Local News is giving away free tickets to one of the most powerful shows of the summer—Next to Normal at Riverside Center for the Performing Arts—and entering is as simple as filling out a form.

This charming 3-bedroom, 2-bathroom rambler in Fauquier County just saw a price reduction and is ready to welcome new owners looking for peaceful country living with modern comforts.

Fireworks will light up the sky over Garrison Park this Sunday as the Town of Dumfries hosts its annual Independence Fireworks Show.

The ArtsFairfax Events Calendar is your destination for all arts and culture activities in Northern Virginia. Find a concert, play, poetry reading, or exhibition in your neighborhood—many events are free and family-friendly!

Are you part of a performing arts group, school, or cultural organization? You can add your events and classes, too. The ArtsFairfax Events Calendar is free and easy to use.

Your attendance at local arts events supports small businesses in our community and the art makers who help make Fairfax and its surrounding region so vibrant. With the ArtsFairfax Events Calendar, you can stay curious and stay local to plan your next arts adventure!

Submit your own Community Post here.

Go Ape, America’s leading aerial adventure park provider, is proud to unveil a revitalized experience across its iconic Zipline & Adventure Parks. This refresh goes beyond physical upgrades; it reflects a renewed mission to foster meaningful connections between people, nature, and self.

“Go Ape has always been about thrilling treetop adventures,” says Chrissy Very, Senior Director of Marketing. “Now, we’re redefining what it means to truly connect: through purpose-driven outdoor experiences that inspire courage, reflection, and joy.”

As access to public outdoor spaces becomes more limited, Go Ape steps in to bridge the gap with immersive, inclusive, and wellness-focused adventures for individuals, families, and groups.

Read More

Submit your own Community Post here.

Christmas in July

Volunteer Prince William will be holding a fun-filled Christmas in July event at Heritage Brewing Co on July 26th from 12pm until 6pm with all proceeds going to support the 2025 Untrim-A-Tree and Senior Basket Program. Untrim-A-Tree and Senior Basket

Your Weight Matters National Convention

Hosted by the Obesity Action Coalition (OAC) since 2012, this highly-anticipated gathering is the nation’s leading gathering focused on empowering individuals with science-based education, support and practical tools for managing weight and improving health.

This unique Convention truly has something

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