OCCOQUAN — The Town of Occoquan is redesigning their town logo in order to promote marketing and draw in new businesses.
“The creation of a Town logo was initiated last spring by the prior administration as part of a website redesign project that is ongoing, and was spurred by requests from the business community to update the Town website to better promote offerings in Occoquan,” Mayor Earnie Porta said.
Imagine, Inc of Manassas was hired as the contractor for the town logo. In addition to designing the new logo, Imagine, Inc will be responsible for building a new municipal website.
It will cost the town $8,750 to redesign the website, train staff to maintain the website, and pay for the new logo. The town is paying for this project with unused funds from the community and business support budget.
Residents played a large role in redesigning the logo.
Included in the overall cost of the project are stakeholder surveys. Imagine, Inc conducted a series of surveys to gather opinions from the residents and businesses regarding the logo change.
Additionally, a town meeting was held in which residents could voice their opinions on the first draft of the logo. As a result, the contractor designed three more possible logos. While no official logo has been chosen, the council will likely vote to adopt a new logo in January.
Occoquan isn’t the only town changing their image. The Town of Dumfries is also in the process of redesigning and implementing a new town logo.
Dumfries Mayor Derrick Wood hired 99 Designs to remake the town logo. He paid 358 dollars for the logo design, not including the cost of printing the logo on flags.
Until a budget for the new year is confirmed, the Dumfries cannot move forward with printing its new logo on flags.
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