If it bleeds, it leads.
That’s an old saying about local news; taking shots at news directors who put stories like car crashes, shootings, and other general mayhem at the top of their newscasts.
However, news about crime and public safety is some of the most read, most shared, and consistently highest-ranking content on PotomacLocal.com.
Information about new arrests, scam artists trying to rip off residents, and details about why the police were on your street last night always does well on our local news site.
More than 50,000 unique readers in Prince William, Manassas, and Stafford consume this content on a daily basis. After seeing their friends and family member’s arrest photo on our site, finding a good lawyer becomes one of the first things on their to-do list.
It’s something for you to think about when trying to build awareness about your services in our community.
We also cover more than crime news – topics like schools, traffic and transit, and community events. We’re a trusted daily online news source read daily — with more than 150,000 page views and social interactions per month.
Take a look and you’ll see, from our list of most-read stories in 2014, PotomacLocal.com readers are captivated by stories about crime in their community.
See for yourself by visiting our site. We post at least one crime story a day on PotomacLocal.com. Our posts are based off trusted information obtained from local police and sheriff’s departments.
When it comes to marketing your services, we have online display ads, as well as ways to reach our audience through social media sites like Facebook and Twitter.
We also offer a promoted post option that allows you to reach our audience by posting answers to commonly asked legal questions directly to our site. It’s brands you as the local legal expert in your field.
If you have questions about how all of this works, please send me an email and I’d be happy to chat with you.
