Relying solely on your Facebook feed for local news about things happening where you live? Don’t be so sure it’s the only place to find what you’re looking for.
A new report from Ignite Social Media says continued to adjustments to Facebook’s news feed algorithm have lead to branded pages, like our Facebook page for Potomac Local News, to be seen by fewer users.
According to the site, some brand pages on Facebook have declines of 44% on average to as much as 88%. This means that fewer organic, or non paid content, from brand pages are showing up less frequently in users’ news feeds.
In 2011, Facebook introduced the option for organizations to pay to have their posts reach more users of the social media service. Nearly all of what we post to our Facebook page is local news, and these posts are all non-sponsored, organic posts to Facebook.
All of this is not to say Facebook is wrong for offering up the option for sponsored content. Potomac Local News also works with small businesses to create sponsored content to be consumed by our readers, on multiple platforms, to help showcase their business or organization.
But an over reliance on Facebook to get all of the great local news and information we post to PotomacLocal.com on a daily basis could mean you’re missing out on knowing what’s happening around your corner.
PotomacLocal.com is designed with you in mind, so we’ve made it easy to log on to our homepage and get the latest local headlines by area in which you live – Prince William, Stafford, or Greater Manassas. Our events calendar is promptly posted at the top right of each page. Slide show galleries and columnists appear on the home page. And, there’s great information from the local advertisers who provide financial support so we can continue covering the news that affects you.
Recent Stories
Fireworks will light up the sky over Garrison Park this Sunday as the Town of Dumfries hosts its annual Independence Fireworks Show.
A summer tradition returns to Northern Virginia with a patriotic lineup of performances from some of the nation’s top military ensembles. The 2025 Summer Concert Series at the National Museum of the Marine Corps continues on Thursday, July 3, with a performance by the U.S. Marine Corps Battle Color Detachment.
What started as a separate movie theater and bowling alley with a myriad of names is now “Hooky,” an entertainment destination at Spotsylvania Town Centre that offers something for everyone, even if you’re playing hooky from another obligation.
A Falmouth woman is pushing back against a county order to shut down a small farm stand on her property, saying the structure is part of a broader effort to preserve the agricultural lifestyle that once defined Stafford County.
The ArtsFairfax Events Calendar is your destination for all arts and culture activities in Northern Virginia. Find a concert, play, poetry reading, or exhibition in your neighborhood—many events are free and family-friendly!
Are you part of a performing arts group, school, or cultural organization? You can add your events and classes, too. The ArtsFairfax Events Calendar is free and easy to use.
Your attendance at local arts events supports small businesses in our community and the art makers who help make Fairfax and its surrounding region so vibrant. With the ArtsFairfax Events Calendar, you can stay curious and stay local to plan your next arts adventure!
Go Ape, America’s leading aerial adventure park provider, is proud to unveil a revitalized experience across its iconic Zipline & Adventure Parks. This refresh goes beyond physical upgrades; it reflects a renewed mission to foster meaningful connections between people, nature, and self.
“Go Ape has always been about thrilling treetop adventures,” says Chrissy Very, Senior Director of Marketing. “Now, we’re redefining what it means to truly connect: through purpose-driven outdoor experiences that inspire courage, reflection, and joy.”
As access to public outdoor spaces becomes more limited, Go Ape steps in to bridge the gap with immersive, inclusive, and wellness-focused adventures for individuals, families, and groups.
Christmas in July
Volunteer Prince William will be holding a fun-filled Christmas in July event at Heritage Brewing Co on July 26th from 12pm until 6pm with all proceeds going to support the 2025 Untrim-A-Tree and Senior Basket Program. Untrim-A-Tree and Senior Basket
Your Weight Matters National Convention
Hosted by the Obesity Action Coalition (OAC) since 2012, this highly-anticipated gathering is the nation’s leading gathering focused on empowering individuals with science-based education, support and practical tools for managing weight and improving health.
This unique Convention truly has something
