I’m very focused on growing our newsletter because it is the most direct method of communicating with you. Unlike social media, no algorithms stop you from seeing your local news. What I send is what you see.
With that in mind, here’s a little unscientific analysis of the email newsletters sent on Feb. 17, 2024, and Feb. 17, 2025. While this is a snapshot of just two days, not an average, it’s still fun to compare.
Here goes, and thank you for your continued support:
Updated Email Performance Comparison: 2024 vs. 2025
1. Open Rate: Slight Decrease
2024: 30.6% (4,715 opened)
2025: 28.0% (5,178 opened)
While the open rate has decreased slightly (-2.6 percentage points), the total number of opens increased due to a larger recipient base.
2. Number of Recipients & Total Opens: Strong Growth
Successful Deliveries:
2024: 15,428
2025: 18,490 (+3,062 recipients, +20% increase)
Total Opens:
2024: 6,606
2025: 6,544 (slight decrease)
3. Click Rate & Engagement: Higher Clicks per Unique Open
Click Rate:
2024: 3.1% (473 clicked)
2025: 3.9% (725 clicked) (+53% increase in total clicks)
Clicks per Unique Open:
2024: 10.0%
2025: 14.0% (+40% increase)
This indicates that while slightly fewer people opened the email proportionally, those who did were more engaged and clicked more frequently.
4. Bounce Rate & Unsubscribes: Improved List Quality
Bounce Rate:
2024: 0.12% (19 bounced)
2025: 0.03% (6 bounced) (Improved)
Unsubscribe Rate:
2024: 0.01% (1 unsubscribed)
2025: 0.03% (6 unsubscribed)
The lower bounce rate suggests better email list hygiene, but unsubscribe rates slightly increased, likely due to the larger audience.
Key Insights & Actionable Steps
The list has grown by 20%, but engagement needs optimization.
Click-through engagement is significantly higher, meaning content resonates well.
The bounce rate improved, indicating better deliverability.
The slight open rate dip suggests a need for better subject lines or segmentation strategies.
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SAVE THE DATE
September 11, 2025
Location: Sport Rock Climbing Center
9811 Washingtonian Blvd Ste 300, Gaithersburg, Md 20878
We’re excited to share that Molly’s Dog Care has officially opened its doors at 8525 Chevy Chase Lake Terrace, Suite 302, Chevy Chase, MD 20815!
Whether you’re looking for dog daycare, overnight boarding, grooming, or training, our experienced team is here to provide a safe, loving, and enriching environment for your furry family members. Our services are designed with your dog’s happiness and well-being in mind because at Molly’s, we treat every pup like our own.
A Message from Owner Aaron DeVane:
Van Metre 5K Run
Participate in the 33rd Annual Van Metre 5K Run—a race that goes further than 3.1 miles, where every stride you take supports Children’s National Hospital. The Van Metre 5K Run donates 100% of proceeds to Children’s National Hospital and has
