I believe email newsletters are the future of our local media business.
At Potomac Local, we’ve had a morning email newsletter since 2011. Two years ago, we renamed it “Breakfast Links” and its popularity skyrocketed.
Many tell me they can’t wait for it to land in their inbox each morning to catch up on local news.
In recent weeks we’ve launched new email newsletters like “Sunday Profile” and “Potomac Local List” to add to our offering of local features and events reporting.
We’re not the only organization that has embraced email. Many of our clients and others have asked if they could place their email newsletter content on PotomacLocal.com and in Breakfast Links.
Today that answer is yes, with a Boosted Email Post.
We’re very excited about this because when Potomac Local readers click the link to your Boosted Email Post on our PotomacLocal.com homepage or from the Breakfast Links email, they go right to your newsletter.
The user experience is great because they see your branding, in your environment, the same as if they are reading your newsletter from their inbox.
The Boosted Email Post is a great way to expand your reach to our 150,000 monthly readers, grow your subscriber list, and give a second life to your email newsletter content.
As an added bonus, we track the number of Potomac Local readers that click to view your content and email the information in an easy-to-read report directly to you.
You can see an example of a Boosted Email Post from the city of Manassas by clicking here and then clicking on the headline on the page “In Manassas, office rates are nearly half of the regional average while flex space demand is booming.”
It’s effortless to do a Boosted Email Post if you’re using Constant Contact or MailChimp.
To place your Boosted Email Post, I’ll need the campaign URL.
Here’s how to get it:
From Constant Contact
1. In your Constant Contact email campaign, click MORE ACTIONS at the top
2. Click “SHARE URL”
3. Copy the URL in the pop-up window
4. Paste the URL in an email and send to us
From MailChimp
1. In your MailChimp email campaign list, click the drop-down button to the right of the campaign name
2. Select VIEW EMAIL
3. Copy the URL that appears in the new browser window displaying your email content
4. Paste the URL in an email and send to us
Potomac Local will charge $99 per Boosted Email Post. If you already have an advertising agreement with us, ask me how we can incorporate this into your plan.
Please let me know if you have any questions. Thanks for reading and supporting local news in our community.
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Van Metre 5K Run
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