Join

New ad campaign aims to change the stigma of senior living centers

 
The thought of checking mom or dad into a senior living home usually doesn't evoke smiles. 
 
A new advertising campaign aims to change that.
 
Thrive Senior Living, the company that owns and operates Tribute at The Glen in Woodbridge and Tribute and Heritage Village in Gainesville, has launched a new tongue-in-cheek advertising campaign to call attention to the changing face of senior care.
 
Their campaign features cheeky statements like, “They built you a mother-in-law suite. Too bad it comes with a son-in-law,” and “There’s a very good chance she could leave it all to the dog. We’ll give you a leg up.”  
 
“At Thrive, we believe standards for senior living have been too low for too long,” said Les Strech, President of Thrive, in a press release. “The benchmark of ‘providing great care’ causes residents to feel like objects in need of care -- rather than individuals with a purpose and a great deal to offer others.  Thrive creates an environment where older adults can build new and meaningful relationships, and ‘great care’ follows as a natural result. Our new campaign intentionally crosses a line and illustrates our non-traditional approach. While we can grow gardenias and bake a killer cupcake with the best of them, this campaign illustrates our commitment to our residents’ greater wellbeing and sense of purpose.”
 
“When I first got involved with the senior living industry, I was honestly mortified, and I started looking into what our competitors were like. There was no life in the building, there was no energy, there was no excitement, you could tell there wasn’t a lot of thought put into the design. With that very first community I vowed, I’m going to do this differently,” said Jeremy Ragsdale, president and founder, in an interview on the company’s YouTube channel.
 
Thrive Senior Living provides assisted living and memory care communities that are disrupting the industry of elder care. Rather than simply providing a care facility, they are creating communities where seniors can thrive instead of just surviving. Seniors enjoy amenities like cocktail hours and fine dining. They promote independence and assist their members 24 hours a day.  
 
Thrive currently operates communities in Alabama, Florida, Georgia, Kentucky, Maryland, Ohio, South Carolina, Texas, and Virginia.
 
This post is brought to you by Home Instead Senior Care of Manassas whose caregivers work with senior residents at Tribute at The Glen in Woodbridge and Tribute and Heritage Village in Gainesville every day. 
 
 

Recent Stories

A 52-year-old man was shot and killed by police Wednesday afternoon near Potomac Mills mall after officers say he ran toward the shopping center armed with a crossbow.

A federal study aimed at closing major gaps in the Potomac Heritage National Scenic Trail (PHNST) is nearing completion, marking a significant step forward in Prince William County’s long-term effort to expand its trail network and connect communities.

Although thunder and dark clouds filled the air on Bastille Day in Fredericksburg, it didn’t dampen the enthusiasm inside Galvin’s Deli, the place to be when the venue changed for this sister city event on Williams Street. 

Fredericksburg planning commissioners are reviewing new recommendations to help revitalize aging commercial shopping centers throughout the city — a strategy officials say is key to shaping the next wave of growth and neighborhood vibrancy.

The ArtsFairfax Events Calendar is your destination for all arts and culture activities in Northern Virginia. Find a concert, play, poetry reading, or exhibition in your neighborhood—many events are free and family-friendly!

Are you part of a performing arts group, school, or cultural organization? You can add your events and classes, too. The ArtsFairfax Events Calendar is free and easy to use.

Your attendance at local arts events supports small businesses in our community and the art makers who help make Fairfax and its surrounding region so vibrant. With the ArtsFairfax Events Calendar, you can stay curious and stay local to plan your next arts adventure!

Submit your own Community Post here.

Go Ape, America’s leading aerial adventure park provider, is proud to unveil a revitalized experience across its iconic Zipline & Adventure Parks. This refresh goes beyond physical upgrades; it reflects a renewed mission to foster meaningful connections between people, nature, and self.

“Go Ape has always been about thrilling treetop adventures,” says Chrissy Very, Senior Director of Marketing. “Now, we’re redefining what it means to truly connect: through purpose-driven outdoor experiences that inspire courage, reflection, and joy.”

As access to public outdoor spaces becomes more limited, Go Ape steps in to bridge the gap with immersive, inclusive, and wellness-focused adventures for individuals, families, and groups.

Read More

Submit your own Community Post here.

Christmas in July

Volunteer Prince William will be holding a fun-filled Christmas in July event at Heritage Brewing Co on July 26th from 12pm until 6pm with all proceeds going to support the 2025 Untrim-A-Tree and Senior Basket Program. Untrim-A-Tree and Senior Basket

Your Weight Matters National Convention

Hosted by the Obesity Action Coalition (OAC) since 2012, this highly-anticipated gathering is the nation’s leading gathering focused on empowering individuals with science-based education, support and practical tools for managing weight and improving health.

This unique Convention truly has something

×

Subscribe to our mailing list