A new J. Crew Mercantile store will open at on the Promenade at Virginia Gateway in Gainesville.
The 6,300 square foot store will offer J. Crew merchandise for men, women, and children at value prices. It will be the first store of its kind in the Washington, D.C. area.
J. Crew Mercantile brand was launched in July of this year by J. Crew Group, according to a press release from Peterson Companies, which owns Virginia Gateway. The company operates more than 260 J. Crew stores.
Virginia Gateway advertises itself as the “social hub” of western Prince William County with 1.3 million square feet of commercial space. The center includes Loft, White House Black Market, Trummer’s Coffee and Wine Bar, Firebirds, BJ’s Brewhouse, Uncle Julio’s, and a 14-screen Regal Cinemas.
Plans to open a Cabela’s at Virginia Gateway fell through this week after the company announced to lower the expected third-quarter earnings statements.
More in a statement from Cabela’s:
“Consolidated comparable store sales were down 4.2% for the quarter,” Millner said. “U.S. comparable store sales were down 3.3%. In both the United States and Canada, our customers have been slow to transition to fall apparel and footwear products. We were encouraged by positive comp performance in many of our core categories, including camping, power sports, home and gifts, firearms, and ammunition.”
“Our new format stores continue to significantly outperform our legacy stores in sales and profit per square foot, yet our U.S. stores opened in 2015 have underperformed our expectations,” Millner said. “Accordingly, we are evaluating our 2016 and 2017 store opening schedule. At this time, we plan to open seven stores in 2016 and no more than that in 2017. We have a number of initiatives underway to improve new store productivity and profitability, which gives us confidence in our long-term goal of 225 stores in North America.”
“We are obviously disappointed with Cabela’s statements, and it is important to note that the terms of the lease they executed do not grant them the ability to pursue the course they are proposing for this location.
