WOODBRIDGE — (Press release) Travelers and locals will once again be able to look for the iconic Potomac Mills sign along Interstate 95. Potomac Mills mall announced today that the reconstruction of the local landmark is officially underway, with completed installation anticipated later this month.
The newly-designed Potomac Mills sign will pay tribute to the area it calls home – featuring waves inspired by the Potomac River. The design will come to life in black and white, reflecting the updated look displayed across the main entrance and wayfinding signs throughout the property. The new sign will also feature color-changing LED lights, which will be tailored to seasonal and local events.
“The Potomac Mills sign that stands tall on I-95 has been a staple in our community for many years,” said Jen Snitselaar, General Manager, Potomac Mills Mall. “The new design and updated structure will give the sign a new feel, while still honoring the tradition it brings to the area.”
Created by American Interstate Signcrafters, the new Potomac Mills sign will closely match the dimensions of the previous design – standing 140 feet tall, spanning 46 feet wide and weighing approximately 31,000 pounds.
The updated structure will maintain safety as a top priority and give the Potomac Mills community a fresh look and feel. With the latest advancements in conservation, the updated sign will also save enough power annually to supply electricity to three average homes for an entire year.
Commuters using Interstate 95 as their daily route will see the sign towering between Telegraph Road and I-95 in Woodbridge.
The original, iconic sign which was erected when the mall opened in 1985 was damaged last year in a massive windstorm. The Virginia Department of Transportation pulled down the damaged sign that had been leaning following the storm.
The leaning sign forced a temporary closure of Interstate 95 in Woodbridge as officials feared the sign would fall into traffic.
