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Labella Bridal Boutique celebrated its expansion in Occoquan.
The bridal gown boutique acquired an old storage unit next door, and Labella added a new series of fitting rooms and places to store merchandise such as shoes. This is the second expansion for the bridal boutique that shoppers and public officials say is unique to the Town of Occoquan.
“A woman wants to feel beautiful, and coming into Labella, we can enhance her beauty,” said Ellalyne Brayman, who has owned the shop for eight years.
Labella held a ribbon cutting for the new expansion in conjunction with the Prince William Chamber of Commerce. Several elected officials and longtime friends and customers of the business attended the celebration.
Brayman designs her bridal gowns. Some of the shop’s top sellers are also accessories like shoes, necklaces, earrings, and bracelets.
“A bracelet gives a little bling to enhance the ring,” said Brayman.
A recent trend at weddings, “trash the dress” parties, where brides purposefully destroy their wedding dresses, doesn’t sit well with Brayman. She donates gowns to charities, such as wounded warrior projects and said trashing the dress is wasteful.
“I think it takes away from the sacredness of a wedding,” said Brayman.
Labella Bridal Boutique is located at 313 Mill Street in Occoquan. The store is open Tuesday and Wednesday from 11 a.m. to 5 p.m., Thursday 11 to 7 p.m., Friday 11 to 5 p.m., and Saturday 11 a.m to 6 p.m.
