Yellow Cab Prince William has partnered with Gata Labs and have a released a free phone app that allows residents to book cab rides with one click.
The app became live this May, and was done in response to the huge success of other ride sharing platforms like Uber and Lyft, which were taking a huge chunk of cab companies business.
“We partnered with Yellow Cab Prince William County because they’re the premier service provider in the area. We already have partners in over 100 different cities around North America. What we’re doing is trying to provide the technology and work with [cab] fleets, instead of against fleets – like Uber does. We’re trying to help these companies combat these new mobile focused competitors like Uber and Lyft,” said Gata Labs President Simon Bourgeois.
According to Bourgeois, using the app can be done with one touch of a button. The app uses GPS tracking to find a customer’s location, and it will give the customer a time estimate for their cab’s arrival, said Bourgeois.
Additionally, the app comes with a fare estimate feature, so that users can plan ahead for their travel costs.
Tammy Beard, a spokeswoman for Yellow Cab Prince William, stated it was important for the company to offer an app in order to help their customers easily secure a safe ride.
“Our commitment to keeping our company outfitted with all the latest technology has never been stronger. With competitors that are more loosely licensed or not licensed at all, technology that enables our customers to place an order for service with ease is a must. Although we have our own app (PWC Booking) and will soon begin participating in a third, we feel that the more we get our company out there the better we will be able to serve the citizens and visitors of Prince William County,” stated Beard.
The app is currently available in the iTunes App store and the Google Play store.
