Stafford will be not only the first in Northern Virginia but all of Virginia, to host a sporting event on June 13 and 14.
Stafford County is excited to welcome the Kayak Bass Fishing Trail Series Tournament, Kayak Bassin, a nationally televised fishing show hosted by retired U.S. Navy officer, Chad Hoover, according to Courtney Swenson, a marketing specialist for Stafford County.
“This is a direct impact from our tourism marketing efforts over the past couple of years and investment in local assets,” said John Holden, Director of Economic Development and Tourism.
Kayak angler participants will follow Kayak Bass Fishing’s ample safety precaution measures, including social distancing practices, and a virtual awards ceremony, according to Swenson.
Lisa Logan, Tourism Program Manager for the Stafford Tourism Department, stated her thoughts about the event.
“We have been working with the right’s holder for this tournament to encourage safe, social distancing practices throughout their stay in Stafford. As a result of continued dialogue and relationship building, we are excited to host this two-day tournament.”
Swenson states that Stafford will host the Kayak Bass Fishing Trail Series Tournament from June 13 to June 14, 2020, and again next summer of 2021. The tournament will also include a significant social media campaign on one of the largest social media networks in the kayak fishing industry.
According to Swenson, the event numbers attract between 150-250 anglers who will occupy between 500-600 room nights. Stafford will be highlighted on a national television show featured on the World Fishing Network and the Sportsman Channel.
The Kayak Bassin episodes that feature Stafford will begin airing in 2020. Swenson states these shows reach 45 million TV households.
Kayak Bassin has over 77,000 subscribers and 13.7 million views on YouTube, 63,000 Facebook fans, and 58,000 Instagram followers. According to Swenson, the County estimates the economic impact of this program is in excess of $116,000.
In addition, the value of the advertising is in excess of $3.0M. For more information on this tournament and locations to fish in Stafford County, Virginia, visit tourstaffordva.com.
