Woodbridge, Va. — The Food Lion grocery store brand will be roaring back into the Potomac Communities.
Several Food Lion stores that were converted to Bloom and Bottom Dollar grocery stores in the middle of the past decade, but it appears the new brands never fully caught on with shoppers in the area, according to information released by Food Lion parent company Delhaize America.
All of the Bloom and Bottom Dollar stores will be converted to their former Food Lion brand, and the company will retire the Boom brand altogether, Delhaize America reported. The Bottom Dollar name will live on at stores in the Philadelphia and Pittsburgh markets where it has done well.
“This portfolio optimization will enable us to focus our efforts on the most promising Food Lion stores and markets and to accelerate our profitable growth,” the company reported.
Nationwide, 42 Bloom stores and 22 Bottom Dollar stores will be converted, while 113 under preforming stores will be closed, according to Delhaize America.
The conversions are taking place in Maryland, North Carolina, and Virginia. The company said it plans to open “hundreds” of new Bottom Dollar foods stores in Pennsylvania in the next five years.
Bloom conversions in our area:
Dale City – 6306 Dumfries Road, 5592 Staples Mill Plaza
Montclair – 5227 Waterway Drive
Lake Ridge – 12429 Dillingham Square
Stafford – 905 Garrisonville Road, 2612 Jefferson Davis Highway
South Stafford – 736 Warrenton Road
Bottom Dollar conversions in our area:
Dumfries – 17120 Jefferson Davis Highway
Woodbridge – 14641 Jefferson Davis Highway, 13414 Jefferson Davis Highway
