With that in mind, here’s a little unscientific analysis of the email newsletters sent on Feb. 17, 2024, and Feb. 17, 2025. While this is a snapshot of just two days, not an average, it’s still fun to compare.
Here goes, and thank you for your continued support:
Something exciting is happening in our community—people are talking about Potomac Local News! From breaking stories to in-depth local coverage, we’re delivering the news that keeps our region informed, and our readers are loving it.
As more people turn to Potomac Local News for reliable, hyperlocal coverage, we’re making it even easier for you to stay informed with new membership plans:
At Potomac Local News, we value our readers’ feedback. Recently, we surveyed to learn what you think about our email newsletter and the local news coverage we provide. Your responses helped us better understand what works, what could be improved, and what content you’d like to see more of.
High Satisfaction and Relevance
Big decisions and new initiatives are always unfolding around us—decisions that can leave us questioning the future and wondering how they will impact our community. But at Potomac Local News, we’re dedicated to showing you the way forward, helping you understand these changes and what they mean for the road ahead.
This week, we brought you exclusive stories that showcase how our community is evolving, from the cancelation of a major road project to the launch of new fundraising initiatives. Here’s how we’re showing you the way forward:
We are pleased to announce that funeral home directors may now submit obituaries for publication on our website at no charge. This is part of our ongoing commitment to serving the community and providing essential resources to families during difficult times.
Funeral home directors are invited to fill out the submission form with all relevant information about the deceased. Each submission will be verified before publication to ensure accuracy.
Please don’t forget to fill out our quick survey. We’ve got up to 64 survey responses so far. Please help us get to 75, and help us serve you better, and thank you.
For the first time, Manassas Mayor Michelle Davis Younger sat down for an exclusive interview with Potomac Local News as she begins her second term. In a candid conversation, she addressed the city’s stance on immigration enforcement, the future of development in downtown Manassas, the impact of potential state and federal funding cuts, and her vision for the next four years.
What’s next for Manassas? Will taxes go up? How will the city navigate potential financial challenges? And what’s her take on the now-canceled Route 28 Bypass project?
We want to improve our newsletter, and we need your input! Based on early survey responses, readers have asked for:
Now it’s your turn! Please complete our short survey and help us continue delivering the news that matters most to you.
I’m thrilled by the responses we’ve received from the reader survey we sent out on Sunday asking for your thoughts on our newsletter. The feedback has been incredible, and some of the numbers humble me.
A remarkable 70% of you have made our daily newsletter a regular part of your routine, and over half of you are “very satisfied” with it. Plus, more than half of you find the content highly relevant to your lives.
Since August 2024, Potomac Local News has seen significant growth in our email newsletter readership, with our audience expanding from 14,747 subscribers in August to 18,252 subscribers in February 2025. This growth highlights the increasing value of our content, and we’re thrilled to see more readers engaging with our daily updates.
Our newsletter performance has been strong, with impressive open rates and engagement. In January 2025, our newsletter reached over 758,000 subscribers, achieving an open rate of 29.3%, with more than 227,000 readers opening the newsletter. This follows a trend of consistent growth, as seen in previous months, with strong open rates in December and November 2024.
