Northern Virginia Businesses Turn to Video to Reach Customers — New Guide Shares What You Need to Know
As more Northern Virginia businesses invest in digital marketing, video has quickly become one of the most effective ways to reach customers, strengthen brand awareness, and share stories that stand out across the region.
From Alexandria’s restaurant scene to Manassas nonprofits and Prince William County community organizations, local teams are using video for everything from event coverage and recruitment efforts to fundraising campaigns and educational content. With more demand than ever, many business owners say they’re unsure where to start, what type of video they need, or how to choose the right production partner.
To help, a new resource — The Ultimate Guide to Video Production in Northern Virginia — breaks down the entire process in one place. The guide covers planning, budgeting, timelines, equipment basics, location considerations, and how to get the most value out of each shoot. It also shares insights on what local organizations are doing now and how video is evolving in the Northern Virginia and Greater Washington region.
The guide is written specifically for small and mid-sized businesses, nonprofits, associations, local government teams, and community groups who need clear direction before starting a project.
Whether you’re preparing for a major initiative in 2026, launching a new program, or updating your organization’s marketing strategy, the guide offers a practical starting point — especially for teams navigating video for the first time.