NickelBronx, a full-service brand and creative agency based in Tysons Corner, VA, announced today that its podcast, Where Brands Get Their Edge, earned multiple top distinctions in Spotify’s 2025 Wrapped for Creators. The show ranked in the top tier across three major performance categories, underscoring its growing impact within the branding and marketing community.
According to Spotify’s Wrapped results, Where Brands Get Their Edge received:
–A 2025 Fan Fave — with an average rating higher than 75% of other shows
–A 2025 Instant Hit Show — with a debut season more popular than 64% of other new podcasts
–A 2025 Most Shared Show — outperforming 80% of all shows in share activity
Where Brands Get Their Edge gives listeners an unfiltered look at branding, marketing, and the decisions behind bold, memorable businesses. The show breaks down real brand moves from national rebrands, to consumer behavior trends, to the operational choices that give companies their competitive edge.
“Growing this show has been one of the most energizing parts of our year,” said Borzou, Founder of NickelBronx. “The response from listeners shows there’s a real hunger for honest, practical conversations about branding—not theory, not fluff, but what actually matters.”
Episodes throughout 2025 have featured brand breakdowns, industry analysis, and conversations with founders, strategists, and creatives.
The podcast will continue expanding in 2026. Where Brands Get Their Edge is available on YouTube, Apple Podcasts, and Spotify, with new episodes released regularly.
Listen to the show and learn more on the NickelBronx website.