Press Release

Potomac Mills partners in fight against breast cancer

Earlier this month, Potomac Mills announced their participation in a national month-long engagement with Susan G. Komen® to support the fight against breast cancer.

Throughout the month of October, the mall has engaged employees, retailers and shoppers in ‘Mission Pink® events. “As an active member in the community, Potomac Mills has provided an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know touches the lives of our employees, retailers and shoppers every year,” said Rocell Viniard, Area Director of Marketing and Business Development for both centers.

With one week left in the month, there is still time to help and make a difference. A message of strength board provides an opportunity for survivors, supporters and their families to visually articulate what gives them strength during their fight with breast cancer.

In addition, the mall is offering a voucher program. For $10, a voucher card can be purchased allowing shoppers the opportunity to save 25 percent off of one item at all participating retailers. One hundred percent of these donations will benefit Komen. Simon a global leader in retail real estate is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.